We built their online store and run their social media, so every new collection moves buyers from a post straight to the right product page.
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Technical SEO That Clears the Way for Pages Google Can Find and Trust.
We find the crawl, speed and indexing problems that stop good pages from ranking, then fix them with your developers or ours. Every fix is ranked by impact, so the work that moves traffic happens first.
★★★★★4.9 Google★★★★★5.0 Clutch★★★★★5.0 Upwork
What is holding your site back?
Add your website and pick the problems you have noticed.
What you have noticedFree check, no obligationFixes written for your developers
The short answer
What Technical SEO Covers
Technical SEO is the work that makes sure search engines can crawl, render, index and understand every page that matters on your site. It covers speed, site structure, redirects, structured data and the settings that decide which pages Google keeps.
Great content cannot rank if Google never sees it, or sees five versions of it. We audit the whole site, explain each issue in plain language and hand your team a fix list sorted by what will move rankings most.
Starts with
A full crawl of your site plus Search Console data.
Typical audit
About 2 weeks, depending on site size.
You receive
A prioritized fix list your developers can action.
Works with
WordPress, Shopify and custom-built sites.
How Google reads a site
Four Steps Every Page Has to Pass Before It Can Rank
A page has to be crawled, rendered, indexed and understood before it can compete. Pick a step to see what usually breaks there and how we fix it.
Stage 01
Can Google reach the page?
What usually goes wrong
- Blocked by robots rules or a noindex tag left over from staging
- Important pages buried five clicks deep with no internal links
- Crawl time wasted on filters, tags and endless URL parameters
What we do about it
- Clean up robots rules and the XML sitemap
- Bring key pages closer to the homepage with internal links
- Stop low-value URLs from eating crawl budget
Example crawl log
GET /services/ 200
GET /?filter=red&sort=new 200
GET /old-page/ 301 > 301 > 200
Stage 02
Can Google see what users see?
What usually goes wrong
- Main content loads only after heavy JavaScript runs
- Links built with scripts instead of real anchor tags
- Text hidden in tabs that never reach the page source
What we do about it
- Check rendered HTML against what users see
- Move key content and links into the initial HTML
- Work with developers on server or static rendering
Example crawl log
HTML 18 KB, rendered 240 KB
Links in source: 4, rendered: 61
Main heading found after render
Stage 03
Does Google keep the page?
What usually goes wrong
- Several URLs showing the same content with no clear canonical
- Thin or near-empty pages diluting the whole site
- Pages marked "Crawled, currently not indexed" in Search Console
What we do about it
- Set canonicals and consolidate duplicates
- Improve, merge or remove thin pages
- Request indexing once fixes are live and track coverage
Example crawl log
Indexed: 312 of 540 pages
Duplicate without canonical: 74
Canonical set on 98% of pages
Stage 04
Does Google understand and trust it?
What usually goes wrong
- Slow pages that fail Core Web Vitals on mobile
- No structured data, so search and AI tools guess what the page is
- Internal links that never tell Google which page matters most
What we do about it
- Fix speed issues starting with the biggest templates
- Add schema for organization, services, FAQs and articles
- Build internal links around your money pages
Example crawl log
LCP 4.8s on mobile
Schema found: none
Top service page: 3 internal links
Log lines are examples to show the kind of signals we look for, not data from a client site.
What's included
Every Technical Area That Affects Rankings
Most sites need a mix of these. The audit shows which ones matter for yours, so you only pay for work that counts.
Crawlability and indexing
We make sure search engines can reach every important page and keep the right version of it in their index.
- Full site crawl compared with Search Console data
- Robots rules, XML sitemaps and noindex review
- Canonical tags and duplicate content fixes
- Index coverage monitored after every change
Site speed and Core Web Vitals
Slow pages lose visitors and can hold back rankings. We find what slows each template down and fix the biggest wins first.
- Core Web Vitals measured on mobile and desktop
- Image compression and modern formats such as WebP
- Render-blocking scripts and unused code removed
- Caching and server response checks
Site architecture and internal links
A clear structure tells Google which pages matter most. We organize your pages and links so authority flows to the pages that earn money.
- URL structure and navigation review
- Internal link plan for service and product pages
- Orphan pages found and connected
- Breadcrumbs that mirror the site structure
Structured data and schema
Schema markup helps search engines and AI tools understand who you are and what each page offers.
- Organization and local business schema
- Service, product, article and FAQ markup
- Validation against Google rich result rules
- Entity details kept consistent across the web
Redesigns and site migrations
A new website or platform can wipe out years of rankings in a week. We plan the move so your traffic comes with you.
- Full URL inventory before anything changes
- One-to-one redirect map for every old URL
- Pre-launch checks on the staging site
- Post-launch monitoring of traffic and errors
JavaScript and rendering
Modern frameworks can hide content from search engines. We check what Google actually renders and help developers close the gap.
- Rendered HTML compared with what users see
- Links and content moved into the initial HTML
- Advice on server-side or static rendering
- Lazy loading that does not hide key content
Sample findings
What a Technical Audit Actually Tells You
You do not get a 200-page export full of warnings. You get a short list of real problems, how serious each one is and exactly what to change.
Fix list, sorted by impactSample audit
Critical
Important pages blocked by a leftover noindex tagRemove the tag and request indexing
Critical
Old URLs from the last redesign return 404 errorsMap each old URL to its closest new page
High
Mobile pages take too long to show main contentCompress hero images and defer non-essential scripts
High
Filter and sort URLs create thousands of duplicate pagesAdd canonicals and block crawl of parameter URLs
High
Main service pages have very few internal linksLink to them from related pages and navigation
Medium
Redirect chains with three or more hopsPoint every redirect straight to the final URL
Medium
No structured data on service pagesAdd Service, Organization and FAQ schema
Medium
Images missing width and height, causing layout shiftSet dimensions so the page stays stable while loading
Example findings from a sample audit to show the format, not results from a client site.
Process
How a Technical SEO Project Runs
You always know what we found, what we are fixing and what changed as a result.
01
Week 1Crawl and benchmark
We crawl the site, pull Search Console and speed data, then record a baseline for traffic and indexing.
02
Week 2Prioritized fix list
Every issue is explained in plain language and ranked by impact and effort, then walked through on a call.
03
Week 3 onwardFixes go live
We make the changes ourselves or brief your developers ticket by ticket and check each fix on staging.
04
OngoingMonitor and report
We watch indexing, speed and rankings, catch new issues early and report what changed each month.
Audit timing depends on site size. A small business site is usually reviewed in about 2 weeks, while large stores and platforms take longer.
Honest fit check
Is Technical SEO the Right Starting Point?
Technical work pays off fastest when something is stopping good pages from performing. Here is how to tell.
✓It works well when
- Rankings or traffic dropped after a redesign or migration.
- Search Console shows many pages crawled but not indexed.
- Your site is slow on phones or built on heavy JavaScript.
- You have hundreds or thousands of pages, products or filters.
−Better to wait when
- Your site has five pages and no content to rank yet.
- Nobody can make changes to the site or its code.
- You need leads this week, which paid ads do faster.
- The real gap is content or links rather than the site itself.
FAQ
Technical SEO Questions We Hear Most
Still unsure? Ask us and we will tell you honestly whether technical work is your biggest win.
What is technical SEO?
Technical SEO is the part of SEO that makes sure search engines can crawl, render, index and understand your website. It covers site speed, structure, redirects, duplicate content, structured data and the settings that decide which pages appear in search.
How is technical SEO different from on-page SEO?
On-page SEO is about the content of each page, such as headings, copy and keywords. Technical SEO is about the site underneath, such as how pages are discovered, how fast they load and how they are linked. Both are needed, and our SEO service covers them together.
How long does a technical SEO audit take?
A small business site usually takes about 2 weeks from crawl to walkthrough. Large stores, platforms or sites with many languages take longer, and we confirm the timeline before we start.
Do you make the fixes or just report them?
Both options work. We can make the changes ourselves on WordPress, Shopify and many custom sites, or write clear tickets for your developers and check each fix before it goes live.
When will I see results from technical fixes?
Some fixes, such as removing a stray noindex tag, can show results within days of Google recrawling the page. Speed and structure improvements usually show their effect over several weeks as pages are recrawled and reassessed.
Can you help with a website migration?
Yes. We map every old URL, plan the redirects, test the new site before launch and monitor traffic and errors afterwards, so your rankings move across with you.
Does technical SEO help with AI search?
Yes. AI tools rely on pages they can crawl and understand. Clean HTML, fast pages, open access for AI crawlers and good structured data all make your content easier for them to find and quote.
Related services
Works Even Better With
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Content, on-page work and links built on a sound technical base.
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A fast, well-built site that keeps technical issues from coming back.
Explore web design →Client work
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Your project
Be the Next Success Story Here.
Tell us where you want to grow. Our team will map out the right mix of SEO, AI search, web and marketing for your business.
Talk to our teamGet a Free Technical SEO Check
Send us your website and we will look for the issues most likely to be holding your rankings back, then explain them in plain language.
Request my technical check →- Indexing and crawl review
- Mobile speed snapshot
- Redirect and broken link scan
- Top three fixes to start with
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