We built their online store and run their social media, so every new collection moves buyers from a post straight to the right product page.
View case study
Analytics and Tracking You Can Trust When Budgets Are on the Line.
We set up GA4, Google Tag Manager and conversion tracking properly, then build reports that show which channels bring real leads and sales. Every marketing decision gets easier when the numbers are right.
★★★★★4.9 Google★★★★★5.0 Clutch★★★★★5.0 Upwork
How healthy is your tracking?
Select what you already have in place to see what is missing.
What you have todayFree tracking checkData stays in your own accounts
The short answer
What Analytics and Tracking Covers
Analytics and tracking is measuring what visitors do on your site and which marketing brought them. It covers GA4 setup, Google Tag Manager, conversion tracking for ads, consent mode and the dashboards and reports your team uses to make decisions.
Many sites have analytics installed but count the wrong things, double count forms or miss phone calls entirely. We audit what is there, fix it, and connect it to the reports that matter for your business.
Platforms
GA4, Google Tag Manager, Google Ads and Meta.
Tracks
Forms, calls, purchases and key actions.
Reports in
Looker Studio dashboards and plain-language summaries.
Ownership
All data stays in accounts you own.
How tracking works
Follow One Lead From Ad Click to Closed Deal
Good tracking records each step of the journey with the right details, so you can see exactly which marketing turned into revenue. Pick a step to see what gets recorded.
Step 1
Ad click
eventcampaign data
detailsutm_source, utm_campaign, gclid
shows inGoogle Ads and GA4 acquisition reports
Shows which campaign and keyword brought the visitor.
Step 2
Landing page
eventpage_view
detailspage_location, page_title
shows inGA4 pages and landing page reports
Shows where visitors arrive and how long they stay.
Step 3
Form start
eventform_start
detailsform_id, form_name
shows inGA4 funnel exploration
Reveals people who start a form but do not finish it.
Step 4
Form submit
eventgenerate_lead
detailsform_id, value, currency
shows inGA4 key events, Google Ads and Meta
Counts the inquiry once and tells ad platforms what worked.
Step 5
Closed deal
eventoffline conversion
detailslead_id, deal_value
shows inCRM, Google Ads and Looker Studio
Connects real revenue back to the marketing that started it.
Event names follow common GA4 conventions. Your setup is matched to your site and goals.
What's included
Everything Needed for Numbers You Can Act On
We fix the foundations first, then build reporting on top, so every chart is based on data you can trust.
GA4 setup and audit
We install GA4 properly or audit your existing setup, fixing missing data, spam and double counting.
- Property and data stream configuration
- Internal traffic and spam filters
- Cross-domain and subdomain tracking
- Data retention and access settings
Conversion tracking for ads
Ads platforms optimize toward whatever you tell them is a conversion. We make sure that is a real lead or sale.
- GA4 key events for leads and sales
- Google Ads conversion tracking and enhanced conversions
- Meta pixel and Conversions API
- Offline conversions from your CRM
Google Tag Manager
All your tracking tags in one tidy container, so changes are quick, documented and do not need a developer every time.
- Clean container structure and naming
- Triggers for forms, clicks and scroll
- Data layer events agreed with developers
- Version notes for every change
Consent and privacy
We set up consent banners and consent mode so you collect data responsibly and keep reporting as complete as the rules allow.
- Consent banner connected to your tags
- Google consent mode configuration
- Tags that respect visitor choices
- Documentation for your privacy policy
Dashboards and reporting
A single dashboard that shows the few numbers your team needs, updated automatically, with a plain-language summary each month.
- Looker Studio dashboards built around your KPIs
- Channel, campaign and landing page views
- Lead and revenue tracking where data allows
- Monthly written summary of what changed
Attribution and insights
We help you understand how channels work together, not just which one got the last click.
- Conversion paths and assisted conversions
- Channel comparison with consistent rules
- UTM naming rules for every campaign
- Quarterly insight reviews with recommendations
Sample dashboard
One Dashboard Your Whole Team Can Read
Instead of digging through GA4, you get one page with the numbers that matter, filtered by channel and updated automatically.
- Leads and sales by channel, not just traffic
- Cost per lead where ad spend is connected
- A short written summary of what changed and why
Leads overviewLast 6 months
Leads412
Sales38
Cost per lead$46
Illustrative dashboard with made-up numbers, not data from a client account.
Process
How We Fix Your Tracking
Accurate data first, then reporting. That order saves months of decisions based on the wrong numbers.
01
Week 1Audit
We review GA4, Tag Manager, ad platform conversions and consent settings, and list every gap.
02
Week 2Measurement plan
We agree which actions count as conversions and how each will be tracked and named.
03
Weeks 2 to 3Implement and test
Tags, events and conversions are set up and tested in preview before going live.
04
Week 4 onwardDashboards and reviews
Your dashboard goes live, and we send a monthly summary of what the data shows.
Most tracking fixes are complete within 3 to 4 weeks. Sites with many forms, domains or a custom checkout can take longer.
Honest fit check
Is Analytics Work the Right Step Now?
Tracking matters most when money or big decisions depend on the numbers. Here is how to tell.
✓It works well when
- You spend on ads and are not sure which ones work.
- GA4 numbers do not match your real leads or sales.
- You are planning a redesign or new campaigns.
- Leadership wants clear monthly reporting.
−Better to wait when
- Your site gets very little traffic so far.
- You cannot give access to analytics or ad accounts.
- No one will look at the reports once they exist.
- Your site is about to be rebuilt within weeks.
FAQ
Analytics and Tracking Questions We Hear Most
Still unsure? Ask us and we will tell you honestly how reliable your current data is.
What is GA4?
GA4, or Google Analytics 4, is Google's current analytics platform. It tracks visits and actions as events, which makes it flexible but also means it needs careful setup to measure the things that matter to your business.
Why do my GA4 numbers not match my leads?
Common causes include forms counted twice, missing tracking on some forms, consent settings, spam traffic and leads that come in by phone. A tracking audit finds and fixes these gaps.
What are conversions and key events?
Key events are the important actions you mark in GA4, such as a form submission or purchase. Conversions are those actions shared with ad platforms like Google Ads so they can optimize toward real results.
Do I need Google Tag Manager?
It is not required, but it makes tracking much easier to manage. Tag Manager keeps all your tags in one place, so changes are quicker and less likely to break your site.
Is tracking compliant with privacy rules?
We set up consent banners and Google consent mode so tags respect each visitor's choice. You should still check your privacy policy and legal obligations, and we provide notes to help.
Who owns the data and accounts?
You do. GA4, Tag Manager, Looker Studio and ad accounts all stay under your business, and we work through access you can remove at any time.
Related services
Works Even Better With
Paid Advertising
Ad campaigns that optimize toward the conversions you now track.
Explore paid advertising →Conversion Rate Optimization
Use your new data to find and fix where visitors drop off.
Explore CRO →Digital Marketing Strategy
Turn clear numbers into a plan for every channel.
Explore strategy →Client work
Brands We Help Grow.
We shaped their digital brand and run Arabic and English campaigns for Eid, Ramadan and weekly offers, each one pointing customers to the online shop.
View case study
We plan and publish their SEO content, from hospital codes to care unit guides, and build authority with guest posts that link back to their site.
Visit 360alert.io3A360 AlertSecurity and safety
Your project
Be the Next Success Story Here.
Tell us where you want to grow. Our team will map out the right mix of SEO, AI search, web and marketing for your business.
Talk to our teamGet a Free Tracking Check
Tell us your website and the tools you use, and we will check what is tracked, what is missing and what we would fix first.
Request my tracking check →- GA4 and Tag Manager review
- Conversion tracking check
- Consent setup review
- Top fixes to start with
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Why Is My Competitor Ranking Higher Than Me? 12 Reasons
The common reasons a competitor outranks you, from content depth to backlinks, and how to find the gap.
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