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Analytics and Tracking You Can Trust When Budgets Are on the Line.

We set up GA4, Google Tag Manager and conversion tracking properly, then build reports that show which channels bring real leads and sales. Every marketing decision gets easier when the numbers are right.

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How healthy is your tracking?

Select what you already have in place to see what is missing.

What you have today

Free tracking checkData stays in your own accounts

Overview How Tracking Works What's Included Sample Dashboard Process Is It Right for You FAQ Free check

The short answer

What Analytics and Tracking Covers

Analytics and tracking is measuring what visitors do on your site and which marketing brought them. It covers GA4 setup, Google Tag Manager, conversion tracking for ads, consent mode and the dashboards and reports your team uses to make decisions.

Many sites have analytics installed but count the wrong things, double count forms or miss phone calls entirely. We audit what is there, fix it, and connect it to the reports that matter for your business.

Platforms

GA4, Google Tag Manager, Google Ads and Meta.

Tracks

Forms, calls, purchases and key actions.

Reports in

Looker Studio dashboards and plain-language summaries.

Ownership

All data stays in accounts you own.

How tracking works

Follow One Lead From Ad Click to Closed Deal

Good tracking records each step of the journey with the right details, so you can see exactly which marketing turned into revenue. Pick a step to see what gets recorded.

Step 1

Ad click

eventcampaign data

detailsutm_source, utm_campaign, gclid

shows inGoogle Ads and GA4 acquisition reports

Shows which campaign and keyword brought the visitor.

Step 2

Landing page

eventpage_view

detailspage_location, page_title

shows inGA4 pages and landing page reports

Shows where visitors arrive and how long they stay.

Step 3

Form start

eventform_start

detailsform_id, form_name

shows inGA4 funnel exploration

Reveals people who start a form but do not finish it.

Step 4

Form submit

eventgenerate_lead

detailsform_id, value, currency

shows inGA4 key events, Google Ads and Meta

Counts the inquiry once and tells ad platforms what worked.

Step 5

Closed deal

eventoffline conversion

detailslead_id, deal_value

shows inCRM, Google Ads and Looker Studio

Connects real revenue back to the marketing that started it.

Event names follow common GA4 conventions. Your setup is matched to your site and goals.

What's included

Everything Needed for Numbers You Can Act On

We fix the foundations first, then build reporting on top, so every chart is based on data you can trust.

GA4 setup and audit

We install GA4 properly or audit your existing setup, fixing missing data, spam and double counting.

Property and data stream configuration
Internal traffic and spam filters
Cross-domain and subdomain tracking
Data retention and access settings

Conversion tracking for ads

Ads platforms optimize toward whatever you tell them is a conversion. We make sure that is a real lead or sale.

GA4 key events for leads and sales
Google Ads conversion tracking and enhanced conversions
Meta pixel and Conversions API
Offline conversions from your CRM

Google Tag Manager

All your tracking tags in one tidy container, so changes are quick, documented and do not need a developer every time.

Clean container structure and naming
Triggers for forms, clicks and scroll
Data layer events agreed with developers
Version notes for every change

Consent and privacy

We set up consent banners and consent mode so you collect data responsibly and keep reporting as complete as the rules allow.

Consent banner connected to your tags
Google consent mode configuration
Tags that respect visitor choices
Documentation for your privacy policy

Dashboards and reporting

A single dashboard that shows the few numbers your team needs, updated automatically, with a plain-language summary each month.

Looker Studio dashboards built around your KPIs
Channel, campaign and landing page views
Lead and revenue tracking where data allows
Monthly written summary of what changed

Attribution and insights

We help you understand how channels work together, not just which one got the last click.

Conversion paths and assisted conversions
Channel comparison with consistent rules
UTM naming rules for every campaign
Quarterly insight reviews with recommendations

Sample dashboard

One Dashboard Your Whole Team Can Read

Instead of digging through GA4, you get one page with the numbers that matter, filtered by channel and updated automatically.

Leads and sales by channel, not just traffic
Cost per lead where ad spend is connected
A short written summary of what changed and why

Leads overviewLast 6 months

Leads412

Sales38

Cost per lead$46

Illustrative dashboard with made-up numbers, not data from a client account.

Process

How We Fix Your Tracking

Accurate data first, then reporting. That order saves months of decisions based on the wrong numbers.

Week 1

Audit

We review GA4, Tag Manager, ad platform conversions and consent settings, and list every gap.

Week 2

Measurement plan

We agree which actions count as conversions and how each will be tracked and named.

Weeks 2 to 3

Implement and test

Tags, events and conversions are set up and tested in preview before going live.

Week 4 onward

Dashboards and reviews

Your dashboard goes live, and we send a monthly summary of what the data shows.

Most tracking fixes are complete within 3 to 4 weeks. Sites with many forms, domains or a custom checkout can take longer.

Honest fit check

Is Analytics Work the Right Step Now?

Tracking matters most when money or big decisions depend on the numbers. Here is how to tell.

✓It works well when

You spend on ads and are not sure which ones work.
GA4 numbers do not match your real leads or sales.
You are planning a redesign or new campaigns.
Leadership wants clear monthly reporting.

−Better to wait when

Your site gets very little traffic so far.
You cannot give access to analytics or ad accounts.
No one will look at the reports once they exist.
Your site is about to be rebuilt within weeks.

FAQ

Analytics and Tracking Questions We Hear Most

Still unsure? Ask us and we will tell you honestly how reliable your current data is.

What is GA4?

GA4, or Google Analytics 4, is Google's current analytics platform. It tracks visits and actions as events, which makes it flexible but also means it needs careful setup to measure the things that matter to your business.

Why do my GA4 numbers not match my leads?

Common causes include forms counted twice, missing tracking on some forms, consent settings, spam traffic and leads that come in by phone. A tracking audit finds and fixes these gaps.

What are conversions and key events?

Key events are the important actions you mark in GA4, such as a form submission or purchase. Conversions are those actions shared with ad platforms like Google Ads so they can optimize toward real results.

Do I need Google Tag Manager?

It is not required, but it makes tracking much easier to manage. Tag Manager keeps all your tags in one place, so changes are quicker and less likely to break your site.

Is tracking compliant with privacy rules?

We set up consent banners and Google consent mode so tags respect each visitor's choice. You should still check your privacy policy and legal obligations, and we provide notes to help.

Who owns the data and accounts?

You do. GA4, Tag Manager, Looker Studio and ad accounts all stay under your business, and we work through access you can remove at any time.

Related services

Works Even Better With

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Paid Advertising

Ad campaigns that optimize toward the conversions you now track.

Explore paid advertising →

Conversion Rate Optimization

Use your new data to find and fix where visitors drop off.

Explore CRO →

Digital Marketing Strategy

Turn clear numbers into a plan for every channel.

Explore strategy →

Client work

Brands We Help Grow.

Web design · E-commerce · Social media

We built their online store and run their social media, so every new collection moves buyers from a post straight to the right product page.

View case study

Fortress Dulha HouseGroomswear, Pakistan

Branding · Development · Social media

We shaped their digital brand and run Arabic and English campaigns for Eid, Ramadan and weekly offers, each one pointing customers to the online shop.

View case study

MLSFresh meat delivery, Oman

SEO · Content marketing · Link building

We plan and publish their SEO content, from hospital codes to care unit guides, and build authority with guest posts that link back to their site.

Visit 360alert.io

3A360 AlertSecurity and safety

Your project

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Tell us where you want to grow. Our team will map out the right mix of SEO, AI search, web and marketing for your business.

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Get a Free Tracking Check

Tell us your website and the tools you use, and we will check what is tracked, what is missing and what we would fix first.

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GA4 and Tag Manager review
Conversion tracking check
Consent setup review
Top fixes to start with

Related guides

Learn More About Measuring Search and AI Visibility.

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