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Find Out What AI Tools Say About Your Brand, and What They Leave Out.

Our AI visibility audit tests the questions your buyers ask across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. You see who gets recommended, which sources are cited and the exact steps to close the gap.

Scope my audit See a sample scorecard

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Scope your AI visibility audit

Choose how wide the audit should go and see what gets reviewed.

AI tools

Buyer questions

Competitors

Fixed scope, agreed upfrontReadout call included

Overview Sample Scorecard What We Test What You Receive Process Is It Right for You FAQ Scope my audit

The short answer

What an AI Visibility Audit Is

An AI visibility audit is a one-off review of how AI tools describe, recommend and cite your business compared with your competitors. It turns a vague worry about AI search into a clear scorecard and a short list of fixes.

We build a set of real buyer questions, run them across the main AI tools and record every answer. Then we work out why competitors are being chosen and what would make your brand the safer recommendation.

Format

A fixed-scope project with a written report.

Typical timeline

About 2 weeks from kickoff to readout.

Covers

Mentions, citations, accuracy and competitor share.

Ends with

A 90-day action plan and a walkthrough call.

Sample scorecard

See Exactly Where AI Tools Choose Someone Else

The scorecard shows how often each brand is named across your buyer questions. Switch between tools to see where you are strong and where a competitor owns the answer.

1Share of answers that mention each brand, per AI tool.
2The sources AI tools cite when they recommend a competitor.
3Facts about your business that AI tools get right, partly right or wrong.

Share of AI answers

25 buyer questions

Brands named in answers

Your Brand

38%

Competitor A

62%

Competitor B

41%

Competitor C

27%

Correct facts9 of 14

Outdated facts3 of 14

Wrong facts2 of 14

Illustrative sample with placeholder brands and numbers, not results from a real audit.

What we test

Six Things the Audit Checks

Each area answers a simple question about how AI tools treat your brand today.

Are you mentioned at all?

We run your buyer questions through each AI tool and record every brand that appears, including yours.

Questions grouped by buying stage
Mentions counted per tool and per question
Recommendation strength, from passing mention to first choice
Branded and unbranded questions both tested

Which sources get cited?

AI tools often link to the pages they relied on. We list those sources and check whether any of them are yours.

Every cited URL captured and grouped
Your own pages that earn citations
Third-party sites that keep appearing
Pages competitors get cited for that you lack

Who is winning instead?

We compare your share of answers with the competitors you choose and look for patterns in why they are picked.

Share of answers per competitor
Questions each competitor owns
What their cited pages do differently
Openings no one is covering yet

Is what AI says about you correct?

AI tools sometimes repeat old prices, wrong locations or services you no longer offer. We find those mistakes and trace where they come from.

Facts checked against your current offer
Outdated or wrong details flagged
Likely source of each mistake
Steps to correct it at the source

Can AI crawlers read your site?

We check whether AI crawlers are allowed in and whether your key content is readable without heavy scripts.

robots.txt rules for AI crawlers
Key content present in plain HTML
Schema and entity markup review
Page speed and reliability for crawlers

What content is missing?

We map the questions where nobody has a strong answer, or where your page exists but is not quotable.

Questions with no clear answer on your site
Pages that bury the answer too deep
Missing comparisons, pricing or FAQs
Priority list of pages to create or rework

What you receive

Six Deliverables You Can Act On Straight Away

Everything is written in plain language, so your marketing team, your developers and your leadership can all use the same report.

Buyer question set

The questions we tested, grouped by buying stage, so you can reuse them for your own checks.

Visibility scorecard

Your share of answers against each competitor, per AI tool, with the questions each brand owns.

Source map

Every site AI tools cited, which ones mention you and which ones you should be on.

Accuracy report

Facts AI tools get wrong about your business and where each mistake likely starts.

Gap and fix list

Pages, schema and mentions to add or improve, ranked by effort and likely impact.

90-day plan and call

A clear plan for the next quarter and a walkthrough call to answer your questions.

Process

How the Audit Runs

A short, fixed project with a clear start, a clear end and no ongoing commitment.

Day 1 to 2

Kickoff and questions

We agree your competitors and build the buyer question set with you.

Week 1

Testing

Every question is run across the chosen AI tools, with answers and citations recorded.

Week 2

Analysis

We score visibility, trace sources, check facts and write the gap and fix list.

Readout

Walkthrough call

We present the findings and the 90-day plan, then answer your team's questions.

Most audits take about 2 weeks. Wider scopes with more questions, tools or competitors can take a little longer.

Honest fit check

Is an AI Visibility Audit Right for You?

The audit is most useful when you need a clear picture before you invest. Here is when it fits best.

✓It works well when

You suspect competitors are recommended by AI tools and you are not.
Leadership is asking what AI search means for your pipeline.
You want a baseline before starting GEO or content work.
AI tools may be repeating wrong facts about your business.

−Better to wait when

You have not launched a website or brand yet.
Your buyers only find you through referrals or walk-ins.
You already track AI answers every month in detail.
You need ongoing work rather than a one-off review.

FAQ

AI Visibility Audit Questions We Hear Most

Still unsure? Ask us and we will tell you honestly whether an audit is the right first step.

What is an AI visibility audit?

An AI visibility audit is a one-off review of how AI tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity mention, recommend and cite your business for the questions your buyers ask. It compares you with competitors and ends with a prioritized action plan.

How long does the audit take?

Most audits take about 2 weeks from kickoff to the readout call. Larger scopes with more questions, tools or competitors can take a little longer, and we confirm timing before we start.

Which AI tools do you test?

We usually cover ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. You can narrow the list to the tools your buyers use most.

How do you choose the buyer questions?

We combine your own knowledge of customers with search data, sales questions and the way people phrase requests to AI tools. You approve the final set before testing begins.

AI answers change all the time. Is the audit still useful?

Yes. Individual answers vary, so we test each question carefully and look for patterns across many answers rather than one result. Those patterns, such as which sources keep appearing, change much more slowly.

What happens after the audit?

You can act on the plan with your own team, or we can carry out the work as part of our AI search visibility service. There is no obligation either way.

Related services

Works Even Better With

See all services →

AI Search Visibility

Ongoing work to raise your share of AI answers after the audit.

Explore AI visibility →

Content Marketing

The answer-led pages the audit often shows you are missing.

Explore content marketing →

SEO

Pages that rank on Google and get quoted by AI answers.

Explore SEO →

Client work

Brands We Help Grow.

Web design · E-commerce · Social media

We built their online store and run their social media, so every new collection moves buyers from a post straight to the right product page.

View case study

Fortress Dulha HouseGroomswear, Pakistan

Branding · Development · Social media

We shaped their digital brand and run Arabic and English campaigns for Eid, Ramadan and weekly offers, each one pointing customers to the online shop.

View case study

MLSFresh meat delivery, Oman

SEO · Content marketing · Link building

We plan and publish their SEO content, from hospital codes to care unit guides, and build authority with guest posts that link back to their site.

Visit 360alert.io

3A360 AlertSecurity and safety

Your project

Be the Next Success Story Here.

Tell us where you want to grow. Our team will map out the right mix of SEO, AI search, web and marketing for your business.

Talk to our team

Request Your AI Visibility Audit

Tell us your website and main competitors and we will confirm the scope, the timeline and what you will receive.

Scope my audit →

Fixed scope agreed upfront
Results in about 2 weeks
Written report and scorecard
Walkthrough call included

Related guides

Learn More About Measuring AI Visibility.

View all guides →

Guide

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