Every vendor in this market publishes a list of Gemini visibility metrics. Almost none of them publish the arithmetic. You are told to track Share of Voice or a Visibility Score, then sent to a pricing page to find out what the number actually is. That gap is the reason most teams cannot r...
Seeing a competitor above your website on Google can be frustrating, especially when you believe your page has better content. But rankings are not based on one factor. A competitor may be ahead because its page matches the search intent better, covers the topic more fully, has stronger re...
A SERP (Search Engine Results Page) is the page users see after entering a search query on a search engine like Google, Bing, Yahoo, or DuckDuckGo. It displays different types of results, including websites, ads, featured answers, maps, videos, and other SERP features. Understanding how a ...
Search is no longer limited to a list of blue links. Google now combines traditional results with AI Overviews and AI Mode. Platforms such as ChatGPT, Perplexity AI, and Microsoft Copilot can search the web and provide synthesized answers with cited sources. That shift has created a new op...
No, E-E-A-T is not a direct Google ranking factor, and Google has stated there is no E-E-A-T score inside the algorithm that publishers can directly optimize. E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a framework from Google’s Search ...
The best ways to track brand mentions in AI search start with a list of real buyer prompts, which you run several times on every AI platform your customers use. Each run is logged for whether your brand appeared, where it ranked, and how it was described. From there, you compare your share...
Ask ten marketers what SEO is and you will get ten answers, most of them technically correct and none of them complete. Part of the confusion is that search engine optimization covers a wide range of work, from rewriting a page title to restructuring an entire website. The rest of the conf...
Generative AI depends on enormous amounts of training data to learn patterns, generate content, and respond to users. But the data that makes systems such as GPT-4, Claude, Gemini, DALL-E, Midjourney, and Stable Diffusion capable also creates major generative AI data challenges. So, ...
Last updated: 8 September 2026. Reviewed monthly and after any significant announcement. UK AI regulation news today, in one line: the UK still has no AI Act, no single AI regulator, and no AI bill before Parliament. AI is regulated in the context in which it is used, by whichever regulato...
