Getting hired in a digital marketing agency should be easy. There are more open jobs than qualified candidates. With more demand for skills than supply, the industry is ready for anyone looking to get a job as a digital marketer.
Digital marketing is the online promotion of individuals, businesses, products, or services. Digital marketers develop social media profiles and write email marketing for their clients.
Over 60% of the global population is online, and more people join them daily. Having a site is no longer enough. Businesses must consider digital marketing an integral part of their strategy to direct clients through digital channels and develop relationships over time.
Brooklyn digital marketing agencies come in levels of expertise, industry experience, service locations, and various sizes. Some boutiques and agencies focus on a few areas of digital marketing. Other agencies may offer a full range of services.
Fortunately, this means there are plenty of job vacancies in digital marketing—for example, jobs for digital marketing specialists are expected to expand by 20% between 2018 and 2028. Whether you’re starting, starting your career, or brushing up on your marketing abilities, this guide can help you find your first job.
What is a digital marketer?
A digital marketer uses various channels to reach customers and prospects, raise brand awareness, and promote products and services. They can be responsible for strategy, planning, creativity, and implementation. They promote and advertise brands, individuals, products, services, and businesses online. Email campaigns, clickable advertisements, social media strategies, and content production may be used to accomplish this.
Successful digital marketers are familiar with a wide range of digital marketing tactics. They can use content marketing such as eBooks, infographics, and blog posts to promote their client. Mobile and email advertising strategies, such as newsletters or SMS promos, may also be used by digital marketers.
How to Get Hired in the Digital Marketing Agency?
Here are the following steps to get a job in digital marketing:
1. Determine if the field is right for you:
Before searching for marketing jobs or investing in marketing education, consider your current abilities and personality to ensure the marketing industry fits you well. Employees in digital marketing who are extroverted and charismatic have an advantage. They are usually at ease with social contacts and initiating talks with others. They can spot trends quickly and are naturally creative. You may also enjoy a job in this industry if:
- Results motivate you.
- You enjoy working in a hectic environment and are interested in current trends.
- You are a creative problem solver;
- You are methodical and appreciate planning;
- and you enjoy working with others in collaborative settings
2. Contact the right person:
Depending on the agency’s size, a marketing manager, the right person could be an HR representative or even the company owner.
You’ll find this person on LinkedIn; message them and ask if you may speak with them. Don’t just send your CV to a generic email address or call the main number.
3. Research the companies you're interested in:
Before applying for d jobs, research the digital marketing agency that interests you. Learning more about the workplace environment and corporate values for your possible employers will help you tailor your applications.
In your CV and cover letter, consider your strengths, the attributes they seek, and where they intersect. This can help you show employers how you are qualified for the role.
4. Be open and honest about your skills:
If you don’t know how to do something, say so. You won’t pass your probation regardless if you lied.
5. Highlight your creativity and skills during interviews:
Arrive on time and dress appropriately for an interview with a possible employer. When chatting with them, emphasize your applicable abilities and ingenuity, emphasizing past challenges you’ve overcome. If you have expertise in the sector, you can include specifics about your previous triumphs to demonstrate the value you’ve given to previous digital marketing initiatives.
6. Create a professional online presence:
A strong online presence is one way to show your digital marketing expertise. Before contacting organizations:
- Make sure your email address is simple and professional. You can also create your blog or website.
- To exhibit your digital skills to employers, try curating your online and social media presence.
- Consider volunteering for community organizations or charities to demonstrate your skills and the impact of your ideas and establish your online brand.
7. Pick a Specialty That Interests You:
You will inevitably gain digital marketing skills from your studies and work experience, which will help you create your resume. According to ZipRecruiter’s Career Keyword Mapper, which tracks the top skills in job descriptions, digital marketers should prioritize the following skills:
- Google Analytics
- Search engine optimization
- Social media marketing
- Pay-per-click (PPC)
- Search engine marketing
Read the job descriptions for digital marketing careers that interest you to learn about other skills that are related to your interests. Then, prioritize the talents you want to work on.
8. Take a Course or Get a Certificate:
Consider taking an online digital marketing course or getting a professional certificate for a more in-depth understanding of digital marketing.
This is a great way to understand digital marketing concepts while gaining hands-on experience with the latest digital marketing tools.
9. Build a digital marketing portfolio:
An online portfolio allows you to showcase your digital marketing experience in various ways:
- An “About” section
- Your contact information
- Work samples and case studies
There are several platforms for creating a portfolio site available to us at various prices and with a variety of templates and features, including:
- Wix
- Squarespace
- Weebly
10. Consider Related Jobs to Get Your Foot in the Door:
Consider related jobs that will help you strengthen your technical abilities and expand your portfolio as another option to obtain professional experience as a digital marketer. Some examples of related jobs are:
- Content Marketing Expert
- Technical Sales Representative
- Social Media Manager
- Digital Marketing Consultant
- UI/UX Designer
- Content Writer
- Data Analyst
- Brand and Logo Designers
Each of these roles will offer you vital insights and soft skills that you may apply to a career in digital marketing.
11. Build Professional Experience With Cheap Freelancing:
Job boards and low-cost freelancing sites like Upwork and Fiverr make it easy to find digital marketing assignments you can complete from home. Although not advised as a long-term option, this can be a terrific way to engage with new clients and expand your portfolio.
12. Look for agency and in-house positions:
Applying for positions at digital marketing agencies and in-house possibilities is a beautiful approach to starting a business. Working at a digital marketing agency is a terrific way to obtain significant professional experience and expand your portfolio with diverse clients.
13. Become an SEO Expert:
You must be proficient in SEO to pursue a job in digital marketing. It would be advantageous if you initially become an SEO professional before moving on to other skills.
With SEO, you’ll learn how to create websites that are appealing to both search engines and humans, and you’ll be able to use the same tactics to increase your Google Ads and Facebook-sponsored campaigns.
Build your SEO career gradually, and when you believe you have mastered the skills of SEO, move on to the next step.
Tips for getting hired in the Digital Marketing Agency:
You can use the following tips to find a job in digital marketing:
Create a brand for yourself: Marketing yourself is a great way to demonstrate your digital marketing skills to a potential employer.
You can show your understanding of branding by creating and marketing it online.
Attend networking events: Attending networking events might help you make relationships and uncover professional opportunities.
Strengthen your creativity: Constantly improving your writing or graphic design skills is a terrific approach to demonstrate passion and boost your chances of landing a digital marketing employment.
Consider unique opportunities: When you start your digital marketing career, consider looking into part-time or freelance possibilities. This can help you improve your digital marketing skills and gain experience.
Learn how to use digital marketing tools: As a digital marketer, you can use various tools to advance your career, many of which can analyze your campaigns, use dashboards, and generate reports for management or clients. Investing in training or subscriptions to various tools can help you keep on top of the current trends and increase your job prospects.